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Novelty, which is already established in three European capital cities, Paris, London and Brussels and also in Bordeaux, Nice and Toulouse, is carrying on its growth. With the added benefit of Magnum’s teams and expertise, Novelty is to accelerate its development and will be able to meet the demanding needs of international events.

An obvious complementarity

Novelty has built its reputation in corporate events, notably in the fashion and luxury goods sectors. Magnum is particularly renowned in the light, sound and electrical distribution services for major events such as the COP21 or for special one-off lightings of the Eiffel Tower.

Together, they will offer global services and strengthen in new markets: European events, television broadcast, sports, live shows or museography. The two companies have already worked together in a complementary manner on several major events.
Between them they run the technical aspects of fifty or so Paris sites. In the light of its well-established position on the market, Magnum will continue to operate under its name as an autonomous entity of the group. New services will gradually be developed together.
The new group is to be chaired by Jacques de La Guillonnière, the majority shareholder. Olivier Hagneré and Magnum’s partners will also be shareholders. Novelty’s general management will still be run by Olivier Hagneré and Magnum’s general management by Jérôme Chupin.

« We are very happy about this deal. With the combination of our expertise in fashion and luxury goods and Magnum’s expertise on major Paris monuments, we are sure to export this unique and internationally admired French touch”, announced a delighted Jacques de La Guillonnière.
« Thanks to this deal, we will manage to supply our clients with a countrywide service. We share the same values and quality requirement as Novelty, and I am convinced that we shall excel together” comments Jérôme Chupin, CEO of Magnum.

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