This paper is available in Français too
In his big summer hit from 1975, Joe Dassin talks about a year, a century, an eternity. Joe was right. That first day does seem far away, yet it was only April 24, 2012 when we were finally able to catch up to the times and embark on this adventure of Soundlightup, the first pure-play online publication dedicated to sound, lighting and visual effects professionals.
Good-bye to the continuously shrinking layouts, the castrating deadlines and postage stamp images and the illegible graphics; farewell to the periodical marathon to the newsstand and to the impending inevitable downfall of paper media and hello to the power and universality of the Web. Welcome to the future of the press.
In fact, how many days are there in a year? At SLU we have 365: 365 opportunities to share online information, images, graphics, videos, portraits and interviews, analyses and tests, all the news from our industry issued the day it happens and with as many pages as necessary – all of it available 24/7, from anywhere you happen to be. With Soundlightup everything is accessible; from the latest news to the very first article posted exactly one year ago. And it’s free.
This first year has been rich with encounters where we have, time and again, explained who we are, what we offer and what our benefits are. But we have also, above all, listened to you in order to build the best magazine out there – yours. Soundlightup would be nothing without you, the professionals, manufacturers and inventors who feed us every day more and more creative projects and products, whose anecdotes and personal stories demonstrate the richness of our industry and those who work in it.
After this first year of existence, it is time to go further, to serve you even better and win your trust definitively. With this purpose in mind, we’re gradually going to increase the number of stories, portraits, test benches, news and features. We’re going to offer you an even richer and more flexible database, we’re going to add more classified ads, new faces to your “Who’s Who”, more video and sound to our stories and test articles and, finally, we are going to increase the content on the SLU English version for all of the foreign readers who follow us from 153 countries, at last count!
We would have so many more things to say – between the bubbles of joy from the divine bottles that the Champagne region produce so well – and so many deserved thank-yous to say – in all of your languages – for making SLU your reading companion and your new communication tool… but off we go, as we have lots of items to post and the days are too short. So let’s celebrate quickly our online magazine whose words are soaked in the virtual ink of passion so we can leave more space for the news. You won’t be disappointed!!!
Text : Ludovic Monchat, Illustration : Eric Puech
