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SLU welcomes Florian Parmentier as Marketing & Communication Officer

Text & photos: SoundLightUp

We are pleased to announce the arrival of a new team member. Florian Parmentier, currently studying Marketing and Communication, joins us to support the growth of SoundLightUp by strengthening our presence across all social media platforms.

On the left, Allison Cussigh, associate editor at SLU, is guiding Florian Parmentier through his first steps in the technical world of show business.

On a daily basis, Florian contributes to the online development of SoundLightUp by combining visibility strategy, field production, and performance analysis. He is involved across the entire production chain, from concept to distribution, with a strong focus on visibility and growth.

Florian Parmentier

He will also be present on-site at events and concerts, producing immersive content close to the action by capturing backstage moments, technicians at work, and equipment in real-life conditions. This approach will further highlight the expertise and know-how of industry professionals.

Florian Parmentier: “I am very happy to be part of the SoundLightUp adventure. Being able to evolve in such a dynamic environment, combining content creation with immersion in the backstage of live events and entertainment, is a unique opportunity for me.”

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