SIXTY82, ‘The New Original’ manufacturer of next-generation trussing and staging systems, has continued the expansion of its global distribution network with the appointment of PSP Elektronik as its exclusive distributor for the Republic of Serbia, with immediate effective.
PSP Elektronik started its company in 1990 with its main activity being the service of pro audio and video equipment, before expanding into the sales and hire of this equipment to meet the increasing demand in the entertainment industry market for professional products.
On becoming SIXTY82’s distributor for the Republic of Serbia, PSP’s Miodrag Tarailo says: “I have known many people from SIXTY82 for many years and I have always had a very positive experience with them. With such great, professional and positive people behind the brand, the products are sure to be top level, which is why we choose to be a distributor for SIXTY82.”
PSP Elektronik will sell the whole SIXTY82 product line as well as holding rental stock of several SIXTY82 products. “Knowing PSP as a company for many years, it’s a big pleasure to have them on board as our SIXTY82 partner and exclusive distributor,” says SIXTY82’s executive account manager, Henry Schuil. “Their approach, experience and professionalism are a well-known fact in the Serbian market. I’m looking forward to meeting new challenges alongside the fantastic PSP team.”
To increase familiarity of the SIXTY82 brand in the Republic of Serbia, PSP Elektronik will promote the product range from within the company and across the internet. A programme of open houses and customer visits is also in their immediate plans.
‘I must listen closely to my customers, get a feel for the market, and have eyes to see every detail,” says Miodrag Tarailo. “I shall be a ‘priest’ who preaches about SIXTY82 products and connects them to its ‘believers’!”