Chromlech, French manufacturers of the award-winning Gleamer low-voltage dimmer, the Jarag range and the new Elidy LED matrix projector, have announced the appointment of Clay Paky as its new exclusive distributor for Italy.
With immediate effect, Clay Paky is solely responsible for the distribution of the full range of Chromlech products across Italy, backed up by comprehensive technical and after-sales support.
“The distribution of Chromlech in Italy is a great opportunity for both companies,” states Pio Nahum, Clay Paky CCO. “Chromlech products are of excellent quality, and are well suited to the image of our brand. The target markets are very similar, but we have the advantage of offering different and complementary products. In this way, we can suggest to our clients creative solutions, mutually reinforcing both company proposals.”
Chromlech is not new to the Italian market: the French brand is known for its Jarag fixtures, which have been used in many professional environments and live events. Recent projects include the tours of Ligabue, Jovanotti, Subsonica and Sky TV studios for the transmission of X-Factor.
Paolo Dozzo, Clay Paky sales manager for Italy, says, “From today, Clay Paky markets the full range of Chromlech products exclusively in Italy. We are very confident in the response of the market, and we are working to ensure the best brand promotion on our territory, including the establishment of a dedicated showroom and catalogue.”
“We are very honoured to be distributed by Clay Paky,” says Lionel Garraud, sales director for Chromlech. “The Clay Paky team are great people, with a great knowledge of the Italian market, including its rental and television companies which are the major target areas for our products. In addition to this, the Clay Paky and Chromlech product ranges complement each other very well, so we anticipate this to be a very dynamic and fruitful partnership.”
