Leo is roaring everywhere these days in China. China’s burgeoning music festival scene is in full swing this summer, with many exuberant and eclectic gatherings across the vast nation relying on new Meyer Sound Leo® Family systems provided by Stage Arts Groups (S.A.G.), a diversified production and artist management enterprise based in Beijing.

MTA Festival. Photo ©Sound Summer Ltd. & S.A.G.

Surreal environment, fluorescent wonderland

One standout event in S.A.G.’s non-stop summer schedule was the MTA (Music Technology and Art) Festival, staged at the Tianmo Nature Scenic Area northwest of Beijing and drawing audiences of more than 50,000. For three days in late June, the stark desert landscape was transformed into a surreal environment — a fluorescent wonderland for hosting multi-media art performances, cutting-edge music and ‘disruptive technologies’.
Music performances included top Chinese acts (Li Chen, Escape Plan, Higher Brothers and New Pants) as well as international artists (Khalil Fong, Jay Park and Isaac Gracie) spanning the musical spectrum from folk to pop-rock, hip-hop and pop-punk.

Eclectic mix with full impact

MTA Festival. Photo ©Sound Summer Ltd. & S.A.G.

To deliver the eclectic mix with full impact at the main stage, S.A.G. deployed a potent system based on dual main hangs of 16 Leo-M line array loudspeakers, each with two underhung Lyon™-W loudspeakers.
12 Leopard loudspeakers supplied front fill and 27 1100-LFC low frequency control elements — arrayed as nine 3-high stacks in cardioid configurations — delivered mammoth bass impact with minimal on-stage intrusion.

“Meyer Sound LEO Family systems are ideal for festivals like MTA,” says S.A.G. Founder and Board Chief Executive Zhang Bo, who also mixed at FOH for groups without their own engineer. “They have exceptionally low distortion even when reproducing very high levels. They also have a lot of headroom, making it easy for engineers to do their job beautifully.”

Also contributing to the success of MTA was Zhugen Wang who served as sound designer, system engineer and monitor engineer. “I really appreciated the Galaxy™816 network processor and Compass® control software,” he says, “and I particularly like the way the new proprietary Low-Mid Beam Control ensures greater uniformity of coverage.
Also, deploying the 1100-LFCs as an arc in cardioid stacks allows an even spread of massive lows throughout the audience without disturbing performers onstage.” MTA was produced by Sound Summer, Ltd., a music, content and performance organization focused on youth culture in China.

Top-billed domestic and international acts at Rye Music Festival

The prior month, a Leo Family system was on hand to power the main stage for the Rye Music Festival, hosting 25,000 daily for two days at Beijing’s Changyang Sports Park. Top-billed domestic and international acts included The Jesus and Mary Chain, Jolin Tsai, Jay Chou and No Party for Cao Dong.

Rye Festival. Photo ©TAIHE Music Group & S.A.G.

The system deployed here was similar in most respects to that for MTA, though with the addition of twin outside hangs of 10 per side Lyon line array loudspeakers and two delay towers each with twelve Leopard line array loudspeakers.
“The challenge here was to deliver uniform coverage for an area 150 meters deep to ensure the best possible audience experience,” says S.A.G.’s Zhang Bo. “Fortunately, the LEO Family system makes it possible without compromises.”

Mix of acts on Mango “Future” Stage

The Leo Family moved on to Changsha at the end of July for the Mango Music Festival, produced by Hunan Broadcasting and presented in front of the network’s headquarters. Here, the system was deployed at the “Future” stage where the mix of acts spanned singer-songwriters, pop and indie rock. In Late August, S.A.G.’s Meyer Sound systems will support the Dome International Music Festival in Qingdao.
In addition, the system was tapped to handle reinforcement chores for the China Media Group’s Voice of China TOP Charts Ceremony in June.

Mango Festival. Photo ©S.A.G.

Originally founded as an AV, lighting and staging rental business, S.A.G. has expanded in recent years and diversified into a full-range service provider for entertainment design and production professionals in audio, lighting and stage design.
S.A.G. supports at least (normally) two major headline tours annually along with more than 50 live music concerts featuring popular Chinese artists.

S.A.G. also provides live sound mixing and streaming services for concerts, festivals, TV shows, award ceremonies and sporting events using their well-equipped outside broadcasting vans and highly experienced support teams. The S.A.G. portfolio also includes live entertainment production, music publishing, and production and distribution of music recordings.

Steady demand for Leo, Lyon and Leopard systems

The demand has certainly been steady for S.A.G.’s systems. Leo, Lyon and Leopard systems anchored a system for the Haunted Night 4H Trendy Music Festival in Chengdu in mid-July. This EDM and street dance festival was heavy on hip-hop and rap, with Chinese artists joined by leading acts from Germany and Canada.
Mr. Zhang also notes the marked increase in acceptance of Meyer Sound’s latest systems by leading Chinese artists and production managers. “Leo Family systems are known and accepted on tech riders by most artists,” concludes S.A.G.’s Zhang Bo. “There are not that many systems available now in the Chinese market, but we expect that to change in the months to come.”

More information on Meyer Sound Website.